The all new Holographic (TM) guides from American Tackle feature our trademarked super hard Holographic Titanium Nitride coating over Zirconia ring. The super hard Titanium Nitride Holographic finish changes color depending upon the angle you look at it - it can be red, blue, green, gold, purple, pink or any color under the rainbow. Just imagine the thread possibilities.

American Tackle Companies new zirconia (zirconium Zr) guide rings offer the best all around value on the market today. This material has hardness and heat dissipation factors approaching that of silicon carbide. Zirconia provides a highly durable substance to withstand even the toughest of today's fishing lines, at a much lower cost than silicon carbide! When coupled with its high heat dissipation properties, zirconia is ideal for optimum fishing line performance.

Guaranteed to be the Hottest Product of 2003 !!