What began 50 years ago as a small tackle shop and rod building business is now the global leader in custom rod building and fishing tackle & accessories! We’re a company filled with outdoor enthusiasts, excited to share with you our passion for adventure on the water. Whether you’re jumping into the craft of customer rod building or looking for the perfect setup for your next fishing trip, we have all the gear and the expertise to get you there!

At Mud Hole, we’re committed to our customers every step of the way. From an amazing shopping experience at MudHole.com, with easy-to-find products and categories, detailed product information, photos, and instructions, to the world’s best customer service team, with the experience to answer almost any question you may have, from designing and building your own custom rod to selecting the right line and lure for your next on-the-water adventure, our team is committed to you. Our fulfillment and distribution center is state-of-the-art and we partner with multiple shipping partners to ensure your packages are carefully delivered as quickly as possible. And, our online resources, including the Mud Hole Journal, YouTube, Facebook, Instagram, and TikTok, are unmatched, with more FREE instructional content and information than anyone else in the industry. 

Whether you’re just getting your feet wet, a weekend fishing warrior, or a seasoned tournament angler, Mud Hole is here to meet all of your fishing and rod building needs. From custom rods to tackle & accessories, we know fishing!

The world’s largest rod building and fishing supplier with a 50-year history, Mud Hole Custom Tackle serves custom builders, anglers, hobbyists, and professionals in over 100 countries.  

Mud Hole maintains a thriving 76,000 sq. ft. headquarters and distribution center in Oviedo, Florida, which includes a 10,000 sq. ft. fishing and rod building retail showroom, a 5,000 sq. ft. education center supporting seminars, rod building classes, and local fishing organizations, a state-of-the-art production studio, and an advanced fulfillment center, shipping product across the globe every day.

Mud hole is dedicated to our customers, from major fishing rod manufacturers and OEMs to novice anglers and rod builders just getting into the hobby. Through the Mud Hole Advantage business-to-business tiered buying program serving thousands of businesses, the Mud Hole Education Program reaching over 150,000 youth anglers, Mud Hole Rod Building Classes providing hands-on instruction throughout the United States, Mud Hole’s free rod building content through social media and YouTube (with over 24 million views), and MudHole.com, the world’s most visited rod building and fishing website, Mud Hole Custom Tackle is a family of fishing and rod building experts, passionately bringing the joy of fishing and rod building to the world.